Logo design in three adaptations: full-length, shortened, and compact. Complete color palette (7+ colors with detailed specifications). Typography (primary, secondary, and web fonts). Packaging design for one product. Design of branded print materials (brochures, menus, flyers). Comprehensive brand book (up to 15 pages): visual guides, logo, color, and font usage examples. Tone of voice guidelines for social media, email, and advertising. Mission, values, and unique selling proposition (USP) development. In-depth competitor analysis (visual and value-based). Adaptation of visual elements for various platforms (social media, print, packaging).
